Les Arts Gstaad consolidates the reputation of the entire Saanenland as a location of world renown. Gstaad will be positioned as a year-round attractive offer 
for guests and for the local population. Les Arts Gstaad gives global brand “Gstaad” a new dimension, combining the attraction of a leisure destination with an exclusive range of cultural offerings. Les Arts Gstaad gives music, the arts and literature a modern meeting place. The cultural centre attracts both international and national cultural protagonists and enthusiasts, thus opening up new customer segments for tourism. Les Arts Gstaad offers exclusive enjoyment with the emphasis on quality rather than quantity. Les Arts Gstaad promotes Gstaad as a focal point on the global cultural map. It opens up a new era in the world of Alpine culture – with a unique combination of Saanenland’s long-standing and successful cultural tradition with a varied and modern selection of cultural offerings. For Saanenland, Les Arts Gstaad thus increases the quality of what were mainly existing events both during the winter as well as during the summer 
season. It brings additional guests and impulses in the spring and autumn months that were hitherto little frequented.